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Strategic Thinking

There are three defining principles at the core of the Bohnsack Design strategy:

1 Do Business Better

Design can be a useful tool to help you get noticed – but you can count on Bohnsack Design to seek ways to help you work smarter, more efficiently and more cost-effectively.

In marketing, the more you say the less you communicate.

2 Use a Model that Works

Some firms emphasize their strength in numbers. They don't mention their incredible overhead. More isn't necessarily better. It's as true for the size of the agency as it is for the amount of text in your ads. The result of too much is the opposite of the intended effect.

The amount of noise communicated causes deminishing returns on the amount of information received.

With Bohnsack Design, we're as lean on the noise as we are on the budget. That doesn't mean we're cutting corners on quality or talent. While our team is lean and efficient, we also tap the expertise from a network of trusted talent as needed. The fact that there's no high-rise office means you save on cost, it also means you work exclusively with A-list expertise specifically selected for the talent they bring to your project.

3 Think Variety

Don't misinterpret lack of attention for lack of interest. These days our attention is split about a million ways. Just because you've communicated a message doesn't mean it's been received. While you want to make sure your message resonates, repeating yourself will come off as annoying.

Consider this:

C ÷ A = B

A x B = C

C ÷ B = A

C = B x A

All of the above say the same thing, just different. Bohnsack Design helps you tell your story in a variety of new, different and more interesting ways. With experience in a multitude of industries and media, Bohnsack Design can help you stand apart. If your message isn't getting through, try saying it differently.

If you have a project that you think might be a good fit, please reach out.

Find out more about Bohnsack Design.

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