Scroll Down

Strategic Thinking

No matter what your marketing strategy is, there are a couple universal truths to maximizing effectiveness:


1 You will say more if you say less.

In marketing, the more you say the less you communicate.

 


2 Keep the message simple to make it effective.

The amount of noise communicated causes deminishing returns on the amount of information received.

 


With those truths in mind, there are three main concepts at the core of the Bohnsack Design strategy:

#1: I help you do business better.

I'm a team player who will stay with a project and see it through to the end and beyond. I understand design as a tool to help you do business better, that's why I form mutually beneficial relationships with my clients to create projects that are not only smart and compelling for your audience but they look at the long term to ensure that we can get as much milage our of our efforts as we can. This could be anything from building a site that is easy to manage to designing a brochure that won't expire the day it's printed. All of this ensures my client's continued success and in turn my own.

#2: A Model that Works.

Some say there's strength in numbers. They don't mention the incredible overhead. My team is lean and efficient. I specialize in design and development, and I am completely capable of handling a high-end project from start to finish. While I pride myself on being the best I can be, I recognize that I can't do everything. If you need help in areas that are outside of my expertise I can tap the additional talents of my network of trusted colleagues. All are experts in their field whom I've worked with for many years, none share a health plan or highrise.

#3: Variety—The Spice of Life (and Good Creative Thinking).

I build brands, not just brochures and websites. I do design for anything in print or interactive, but I focus on the bigger picture; I help you stand apart with a unique, memorable and influential message. And I have a diverse array of experience; not-for-profits, education, business-to-business, business-to-consumer. None of it cookie cutter. None of it bland.

If you have a project that you think might be a good fit, please contact me.

Find out more about Bohnsack Design.

scroll to top